Innovation Culture

new power for the company

NavigationLab creates with you a sustainable Innovation Culture for a viable organization. We are Silverpreneurs. We worked several years in groups’ top and middle management and at the same time in the global start-up ecosystem. We allowe groups and medium-sized enterprises developing innovations like a start-up and navigate our customers to success.

The basic to change is hard work and innovation coaching with our customers. We enable you to shape Innovations and not only to talk about it. We create new rooms, methods, formats and events so that our customers are able to develop sustainably new disruptive ideas and products and to love change.

Many companies make a serious mistake: they try to implement start-up culture and methods directly in the traditional company without an adequate understanding and without reflecting the context. This happens frequently after an inspiration trip of the top management to the global innovation hotspots. After that they try to create a new space (“That looks much different!“) or a new way of work (“They work so much different!“).

Usually that leads to rejection reaction by the traditional company. It ignores new methods and approaches or dismiss them as a temporary fed. The result is scorched earth.

Innovation Management is Change Management in the first line that is need to be prepared and execute well in order to inspire employees and managers – and not only to convince them. Strong communication, networking and stakeholder management are the basic for a successful innovation management.

It is important to use the impulses of e.g. an inspiration trip as a starting point of an innovation initiative. Even more important is to use these impulses for the core business specifically.

In our point of view the ability for innovation is a longterm and multistage process which creates a sustainable innovation culture and safeguarding the future of the company – from the inside. This process is made of the stages Understand, Navigate and Adapt as well as an continuous learning, implementing and adapting cycle.



  1. Understand
    The first stage of the ability for innovation is to get in touch with start-ups and high-tech companies and their functioning, culture and especially their motivation. Understanding leads to insights which elements of culture make up a successful start-up like customer centricity, “fail cheap, fail early“, agile methods and digital tools. The customer realizes the basics for an innovation culture and which impacts they have. Even more important than just knowledge sharing is to make up minds for this new and exciting world, to share and enable the lust for this way of working to colleagues. In the end the customer have understood the basic principles and function of start-up culture and agile, creative and customer focused methods.

  3. Navigate and Adapt
    A significant challenge in this stage is to navigate in the thicket of several methods, approaches and culture elements and to find a way for the traditional company which approaches might be adapted. That is independent from the industry of the company and how far the industry is already disrupted, the team and their skills, previous strategy, the innovation aspiration and other influences. The company needs an experienced navigating guide, someone who knows groups and start-ups deeply. This is fundamentally important because unexperienced consultants are not able to assess restriction and political dimension of groups. During this stage the essential task is the interpretation of start up principles and cultural elements for the specific company. What does “fail early, fail cheap“ exactly mean for a pharmaceutical company? How is it possible to work customer focused in banking? How can I create a cooperative and creative inter-divisional collaboration in a insurance company? These critical questions needs a deep knowledge of the industry and sure instinct in order to create a system of goals, values and principles for traditional companies. That goes farer than mission statements and corporate strategies.

  5. Learn, Implement and Improvement
    The system of goals, values and principles defines the starting point for the innovation ability programm. The aim is to allay employee’s fears, to increase Intrapreneurship, to attract motivated employees and to link them informally. Therefore the new culture has to be well made, lustly lived and incereased continuously to motivate internally employees in order to participate the programm and to become an internal ambassador for the programm (“It is cool to work that way!”). Effective Stakeholder Management means to build connection to the top management, comunicate regularly with key stakeholders as well as comunication about Quick Wins and innovation success.
We, NavigationLab Team, create a substainable innovation culture for the future of your organization. We are Silverpreneurs, experienced in groups’ top and middle management and at the same time part of the global start-up ecosystem. We allowe groups and medium-sized enterprises developing innovations like a start-up and navigate our customers to success.

innovation culture blocks


For traditional business organization it becomes more difficult to be adequate to todays challenges. We work on powerful motivators and with sense givers to master the change to an attractive organization.


Agile needs a new way of thinking and living by managers. Therefore they need to become agile experts and learn the handling of innovative leadership instruments because traditional ones are limited in an agile environment.

Innovation programms

An orchstra needs a conductor who matches all instruments and shows the power of the orchestra. Just like innovation measures in companies. Individual components are used but without impact. Innovation happens when you have somone who conducts.


Cultural Transformation

Triennial Cultur Change Programm within the scope of digital transformation into Austrias most intuitive bank

Cultural transformation

Bi-annual programm to create a sustainable innovation culture within the Chief Digitalization Office

Digital Transformation

Innovation Culture

Customer Centricity

Open Spaces

New Work & Leadership